Aug 2016

“Always free” doesn’t mean ‘freemium’.

As Class Messenger enters it’s fourth ‘back to school’ our business goals have changed.  We’ve seen a lot of things happen in the ‘portfolio’ and ‘edtech messaging’ area over the past four years.  There’s got to be one big thing coming though…eventually, someone is going to have to pay for all of this stuff.  Teachers know it.  Principals and Administrative staff know it.  And you can be darn sure all the edtech companies and the venture capitalists who backed them know it.  In fact, the more money your company has, probably the more urgency to figure out how to pay it all back.

So let us just say this about Class Messenger.  As long as our current owners own it, it’s going to be 100% free.

That doesn’t mean it’s free “but here’s some essential features you really need that we’ll charge for”.  We think it’s a pretty amazing product as is.  Perfect?  No way.  But pretty darn cool and pretty helpful to our users.

Now, we need to generate revenue somehow so that’s why we rolled out OnTrack in the Spring of 2016.  If you haven’t got your Parents using it yet…please tell them about it.  It’s also free but does come with a pay option if they really take a liking to it.  You can read more about it by going to the website.  It’s a way for Parents and Kids to talk about their school day….no Teachers necessary (unless they want to be involved).  You don’t need to use Class Messenger to use it (although you can log in with your existing Class Messenger account).

We’re hoping enough Parents find it useful enough that they buy it and help support the business.

Thanks, and have a great school year.

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